Join us for an engaging and interactive session designed specifically for independent business owners looking to boost their digital presence. In this workshop, you'll learn the foundational steps to build a compelling online identity, from crafting a user-friendly website and understanding SEO to exploring paid advertising options on platforms like Google and Meta. Whether you're starting from scratch or looking to enhance your existing strategy, this event will equip you with actionable insights and practical tools tailored to the unique dynamics of New York City's business landscape.